Whenever I consult with a company, no matter how big they are, they almost always ask one important question: “How should we spend our digital marketing budget?” This is a…
Blogs
How to Get Verified on Instagram in 2024
Want to know how to get verified on Instagram? You can either follow the traditional application process or pay for Meta Verified. Table of Contents If you’ve ever wondered how…
How To Get Verified on Twitter in 2024: The Essential Guide
Twitter’s verification process has changed in the past year. Learn how to get verified on Twitter in 2024 with our simple guide. Table of Contents Are you craving that tasty…
How to Get Verified on Facebook: A Step by Step Guide
Learn how to get verified on Facebook to build credibility and improve your Page’s discoverability. Getting verified on Facebook can be a daunting process, but you don’t have to go…
How to Create a Buyer Persona
Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—will help you target your ideal customer. As a kid, you may have had an imaginary friend. Social…
How to Do Social Media Marketing for Small Business
Your time is valuable, but so is social media. Here’s what small business owners need to know to make the most of each platform. Table of Contents Social media marketing…
Organic vs. Paid Social Media: Differences and Strategic Tips
Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Table of Contents What is…
How to Build a Strong Brand Voice on Social Media (and Beyond)
Learn how to define your unique brand voice and incorporate it into your social media strategy. Table of Contents What is a brand voice? Why is having a consistent brand…
Influencer Marketing Guide: How to Work With Influencers
To pull off a great influencer marketing campaign you need to work with experienced social media influencers who share your brand values. Influencer marketing, also known as branded content or…
Social SEO: Guide to More Reach on Social Media + Free Tool
Find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on all social media platforms. Table of Contents Are…
Instagram Reels in 2024: A Complete Guide for Businesses
Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram’s favorite format. Table of Contents Here’s the Reel deal: videos are ruling Instagram. Using Instagram…